For this campaign, we wanted to reinterpret Vans' iconic styles—like the Old Skool and Sk8-Hi—through a lens that felt current, raw, and rooted in the streets of Amsterdam.

Together with Elise Kolff, we developed a concept around Bike Life: a fast-moving youth subculture that merges style, freedom, and control. It’s still growing in Amsterdam, but already deeply lived by our main talent, Tega, whose connection to the scene gave the story authenticity and power.

The campaign became a way to highlight young talent, celebrate movement, and give space to a culture that often exists outside the mainstream—while staying true to Vans' legacy of self-expression.