Inspired by the spirit of high-altitude hiking, this campaign explored the physical and symbolic idea of reaching the highest peak. We assembled a small crew and set out on a location-based production in the Mont Blanc region—searching not only for the summit, but for a story that felt real.

On location, we cast two local hikers and paired them with a model flown in from Italy whose own love for adrenaline brought a raw edge to the shoot. The result is a visual narrative that merges performance, place, and identity—rooted in both the landscape and the people who move through it.